Since 2001 DFES has participated in a national campaign designed
to encourage householders to change their smoke alarm battery on
1st April.
The annual “Don’t be a Fool! Change your smoke alarm battery on
April 1st” campaign. The campaign will include a variety of television,
newspaper and social media strategies, encouraging people to test and
maintain their smoke alarms. As in previous years Duracell Batteries are
sponsoring a National campaign.
DFES Community Engagement is seeking Fire-fighters support of the
upcoming Home Fire Safety & Smoke Alarm campaigns.
The
involvement of fire stations and volunteer fire and rescue services across
the State is the most effective way of motivating householders to take
action to ensure they have a working smoke alarm.
The key messages for the 2014 smoke alarm campaign are not yet
finalised, once final approval has been granted the key messages
and talking points will be sent to you. The messages will be similar
to those from last year.
Only working smoke alarms save lives, all smoke alarms require replacement every 10 years*
DFES recommends householders test smoke alarms regularly
(monthly)
Smoke alarms require regular cleaning – check each smoke
alarm for a build-up of dust and cobwebs and clean with a
vacuum cleaner at least every 6 months**
For householders still using 9V battery powered smoke alarms,
DFES urges householders to change smoke alarm batteries on
April 1st **
DFES recommends householders install mains powered
photoelectric smoke alarms
DID YOU KNOW!
* The awareness that smoke alarms, regardless of their type, should be
replaced every ten years (26%), has significantly increased compared to
2012 (19%)
** 74%, almost three out of four respondents indicated not being aware
of the need to clean smoke alarms every year and 26% indicated being
aware of this.
(Source: Flash Poll)
NEW LEGISLATION
New legislation from the Building Code of
Australia which comes into effect on 1 May
2014 requires that where more than one
smoke alarm is required to be installed in a
dwelling they are interconnected so that if
one alarm in the dwelling activates then
other alarms automatically activate.
DFES will be promoting this new legislation
throughout the home fire safety campaign.
Please familiarise yourself with the new
legislation at this LINK to the Building
Commission so you are able to answer
questions from the public.
GETTING INVOLVED
Initial emphasis will be on the 1st April campaign
– with as many stations as possible doing
something visible around this campaign on that
day. However, encouraging the Western
Australian community to have working smoke
alarms is a message that firefighters can spread
throughout the entire year.
NEW COMMUNITY PFOFILES – CAREER
STATIONS
All Career stations have recently received
community profiles that are also available on the
Community Engagement Toolbox. The Home
Fire Safety Campaign provides an opportunity to
use the community profiles and CE Toolbox to
assist you to identify a relevant target audience
and organise an effective activity. The
Community Engagement team are available to
assist you with the community profiles and
planning your activity.
SUPPORT MATERIALS
Duracell has provided merchandise to support
the campaign and to help you spread the
message in the community. Please focus your
community engagement activities on developing
skills in the community and not on providing
giveaways.
NEED MORE INFO? HAVE A QUESTION OR QUERY?
For further information about this campaign please contact Community Engagement on 9395 9816
or by email communitysafetyresources@dfes.wa.gov.au.
For all media enquiries please contact DFES Media & Public Affairs on 9395 9386 or email
media@dfes.wa.gov.au
What I didn't know was change any smoke alarm after 10 years hard wired or not !!
Something we should all have to put in our diaries somewhere every anniversary of our smoke alarm on April 1st.
MAKE YOUR OWN DECISIONS AND GIVE IT A REAL GO !!
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